
When Elektra Entertainment Group, the record label I worked for for over a decade, merged with Atlantic Records in 2004 I was faced with either a predicament or an opportunity. I could A. take a substantial pay cut B. look for a new position at a record label along with all of the others who would be trying to get that spot or C. find a new path.
At the Elektra offices just weeks before the merger with Jet
Gold album award, that's me on the left
Me backstage with AC/DC at Madison Square Garden
With much encouragement from family, friends and even my boss at the time I opted for C.
But it was going to be a challenge. I new I wanted to design. I had ideas, concepts, designs for home objects. My dream job at that time was to design for West Elm - I thought I had a sense for what they did, that I could offer something, that I could do the job. Plus, they were right in Brooklyn - perfect. But with a resume pointing to my marketing experience with bands and artists like Metallica, AC/DC, Pantera, Jet, and Bjork, no matter how I tried to word my experience and skills - there was nothing there that could suggest I knew a thing about designing homewares no matter how deeply I felt I could.
dbO Home Collection Birch dinnerware
I started dbO Home with the thought that the work I did to launch the line would be the addition to my resume one needed to see to give me that interview and land me that job. I had no idea that 7 years later I would be developing a brand and that dbO Home would be much more to me than a starting off point- it would be my very own business to develop and grow. And so when the folks at
West Elm asked if I would be interested in collaborating with them on a collection of tabletop pieces I was both stunned and over the moon. On April Fool's 2010 we met at the West Elm headquarters in DUMBO and made the deal. It was no April's Fool joke -the first collection of serveware came out Fall 2011 followed by a group of vases out now.
West Elm along with other brands like Crate and Barrel, Restoration Hardware etc. are looking to independent designers and artists like me to create special pieces reflecting what we do.
The collections are released seasonally. More like the fashion industry, these items are only around for a short period of time. They offer someone like me the chance to create without the boundaries of production and the challenges of distribution. They offer someone like me the chance to enhance my brand by exposing my style to a wider audience. And they offer someone like me the chance to grow. Here is a great piece from NPR's Marketplace discussing the trend ( I was shocked to hear my name mentioned)
how I make the dbO Home Collection - though this is staged outside where there is better light to photograph
bisqueware pieces from which the West Elm molds were made
In designing for West Elm I wanted to create a group from my point of view while being less refined and delicate. No, I do not make each piece for West Elm and they are not handmade. However, I did make the prototypes the molds were made from. Unlike the
dbO Home Collection pieces that are made in thin porcelain one by one in my studio in Connecticut, these pieces are made of a much thicker stoneware and mass produced in a factory. Both collections are quite beautiful but entirely different. Opening up to the collaborations I can offer my work to those who may really appreciate it but not able to afford the handmade line.
And what I hope, what I believe, is that this wonderful opportunity to collaborate with
West Elm will both add value to my handmade work and help my brand grow so I can continue to offer pieces made one by one, no two alike by me (and Jessica). I look forward to the future. Dream coming true.